Digital Marketing Specialist

About the Role

Proactive and creative Part-Time Digital Marketing Specialist to support our marketing initiatives. This role is ideal for someone who can work independently, manage multiple tasks, and deliver results in a flexible work environment.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across social media, Google Ads, and email marketing
• Manage and update social media platforms with engaging, brand-consistent content
• Create content including posts, short videos, ads, email newsletters, and basic graphics
• Monitor campaign performance KPIs using tools like GA4, Meta Insights, and Google Ads
• Conduct keyword research and implement SEO strategies to improve visibility
• Assist with website updates, landing pages, and conversion optimization
• Support marketing automation processes using CRM tools
• Analyze data and prepare weekly or bi-weekly performance reports
• Stay updated on digital marketing trends, tools, and best practices

Requirements

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
• 3-5 years of hands-on digital marketing experience
• Strong understanding of social media advertising, SEO, and paid search
• Experience with Google Ads, Meta Ads Manager, and Google Analytics/GA4
• Basic design skills (Canva; Adobe Suite is a plus)
• Excellent content creation and copywriting abilities
• Ability to work independently and meet deadlines

Preferred Skills

• Experience with CRM and marketing automation platforms
• Video editing (CapCut, Premiere Pro, or similar)
• Experience creating local lead-generation campaigns

Job Type: Part-time

Pay: $25.00 per hour

Expected hours: 8 per week

Work Location: In person