Digital Marketing Specialist

Digital Marketing Specialist (2+ Years Experience)

Location: Thykoodam

Company: Bariks Luxe

Job Type: Full-time

About the Role:

We are looking for a skilled and results-driven Digital Marketing Specialist with at least 2 years of experience to join our team. The ideal candidate should have strong expertise in SEO, Google Ads, Social Media Advertising, and Website Building/Management. You will be responsible for planning, executing, and optimizing digital campaigns to drive brand awareness, traffic, and conversions.

Key Responsibilities:

• Develop and implement effective SEO strategies to improve search rankings and organic traffic.
• Plan, create, and manage Google Ads campaigns (Search, Display, Video).
• Run high-performing social media ad campaigns across platforms such as Meta, Instagram, and others.
• Build, update, and maintain websites on platforms such as WordPress, Shopify, or similar.
• Conduct keyword research, competitor analysis, and performance tracking.
• Monitor campaign KPIs and optimize for maximum ROI.
• Collaborate with the creative and content teams for better campaign output.
• Prepare monthly performance reports and insights.

Required Skills & Qualifications:

• Minimum 2 years of proven experience in digital marketing.
• Strong knowledge of SEO tools (Google Search Console, SEMrush, Ahrefs, etc.).
• Hands-on experience with Google Ads and Meta Ads Manager.
• Ability to build and manage websites (WordPress/Wix).
• Good understanding of analytics tools like Google Analytics.
• Strong communication and analytical skills.
• Ability to work independently and meet deadlines.

Preferred Qualifications:

• Google Ads certification
• Basic design knowledge (Canva/Photoshop)
• Salary: Based on experience

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person