Digital Marketing Specialist

Your role

• Create and implement inclusive digital marketing strategies by utilising different digital mediums and setting measurable KPIs.
• Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns.
• Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations.
• Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
• Conduct market research and competitive analysis to identify industry trends and new growth opportunities.

Preferred skills and qualifications

• Experience with graphic design and content production.
• Knowledge of website CMS and marketing automation tools.
• Proficiency in developing and overseeing email marketing initiatives.
• Familiarity with UI/UX design principles and website design best practices.
• Certifications in Hubspot, Google Analytics, Google Ads, or similar.
• Fluency in English, Hindi and at least one regional language.

Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹16,000.00 per month

Work Location: In person