Digital Marketing Specialist

Job Description: Digital Marketing Executive
Company: Professional Soft-Tech
Location: Rajkot
Experience Required: 1–2 Years

Role Overview
We are seeking a motivated Digital Marketing Executive to join our growing team at Professional Soft-Tech. The ideal candidate will have hands-on experience in SEO, content creation, social media management, and basic design tools. This role is perfect for someone who is creative, detail-oriented, and eager to contribute to impactful digital campaigns.

Key Responsibilities

• SEO Management
• Execute on-page and off-page SEO strategies
• Build and manage backlinks to improve search rankings
• Monitor and analyze website performance using SEO tools
• Content Creation
• Write engaging blogs, articles, and web content
• Ensure content aligns with SEO best practices
• Collaborate with the team to develop content calendars
• Social Media Marketing
• Manage and grow company presence on LinkedIn and Reddit
• Create and schedule posts to drive engagement
• Track performance metrics and optimize campaigns
• Design & Visuals
• Use Figma or Canva to design basic graphics for posts
• Ensure brand consistency across all digital platforms

Requirements

• 1–2 years of experience in SEO, content writing, and social media management
• Familiarity with tools like Google Analytics, Ahrefs, or SEMrush (preferred)
• Strong writing and communication skills
• Basic design skills using Figma or Canva
• Ability to work independently and as part of a team

What We Offer

• Competitive salary based on experience
• Opportunity to work on diverse digital projects
• Supportive team environment with growth opportunities

Job Type: Full-time

Pay: Up to ₹40,000.00 per month

Work Location: In person