Digital Marketing Specialist

We are looking for a passionate and analytical Digital Marketing Executive with strong expertise in Performance Marketing to drive measurable growth through paid and organic digital campaigns. The role involves managing multiple digital platforms, optimizing ad performance, analyzing data, and ensuring maximum ROI across channels.

Key Responsibilities:

• Plan, execute, and manage paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and YouTube.
• Optimize campaigns for performance metrics like CTR, CPC, CPL, CPA, and ROI.
• Conduct keyword research, audience targeting, and A/B testing for ad creatives and landing pages.
• Create and manage engaging content for social media platforms to support brand awareness and lead generation.
• Track, measure, and report campaign performance using tools like Google Analytics, Meta Ads Manager, and Google Tag Manager.
• Collaborate with design and content teams for ad creatives and marketing materials.
• Stay updated on digital trends, competitor activities, and platform algorithm changes.
• Manage email marketing campaigns and website updates as required.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 1–3 years of experience in digital marketing with a focus on performance marketing.
• Proven experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of conversion tracking, retargeting, and analytics.
• Familiarity with SEO, social media marketing, and content strategy.
• Excellent analytical, communication, and problem-solving skills.

Job Type: Permanent

Pay: ₹22,000.00 - ₹35,000.00 per month

Benefits:

• Provident Fund

Work Location: In person