Digital Marketing Specialist

We are seeking a results-driven Digital Marketing Specialist to plan, execute, and optimize digital campaigns across multiple channels. The ideal candidate is creative, analytical, and passionate about driving measurable growth.

Key Responsibilities

• Develop and manage digital marketing campaigns across SEO, SEM, social media, email, and display advertising.
• Create engaging content for social platforms, blogs, and landing pages.
• Optimize campaigns for lead generation, conversions, and ROI.
• Manage company social media accounts and develop content calendars.
• Monitor, analyze, and report on campaign performance using platforms like Google Analytics, Ads Manager, and other marketing tools.
• Conduct keyword research and on-page SEO updates.
• Collaborate with design, sales, and product teams to support brand goals.
• Stay current with industry trends and recommend innovative strategies.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
• 2+ years of experience in digital marketing or performance marketing.
• Proficiency with Google Ads, Meta Ads Manager, Google Analytics, and SEO tools (e.g., SEMrush, Ahrefs).
• Strong understanding of social media platforms and strategies.
• Experience with CRM and email marketing tools (HubSpot, Mailchimp, etc.).
• Excellent writing, communication, and analytical skills.
• Ability to manage multiple projects and meet deadlines.

Preferred Skills (Nice to Have)

• Graphic design or basic video editing skills (Canva, Adobe Suite).
• Experience with marketing automation.
• Knowledge of A/B testing and conversion rate optimization.

Job Types: Full-time, Permanent, Contract
Contract length: 24 months

Pay: AED4,000.00 - AED5,000.00 per month