Digital Marketing Specialist

Job Description: Digital Marketing Specialist

Experience: Minimum 2 years
Location: Kottayam, Kerala
Employment Type: Full-time

About Us

Datameris is a forward-thinking organization committed to leveraging modern digital marketing strategies to drive measurable business growth. We are looking for a skilled Digital Marketing Specialist with hands-on experience in SEO, Google Ads, and Meta Ads to join our team and strengthen our digital marketing efforts.

Role Objectives

• Develop and implement effective digital marketing strategies aligned with organizational goals.
• Conduct market and competitor research to identify opportunities for growth.
• Create, launch, and optimize marketing campaigns across multiple digital channels.
• Analyze campaign performance using analytics tools and provide data-driven recommendations.
• Communicate campaign progress and KPIs clearly with the internal team and clients.

Key ResponsibilitiesSEO & Content Optimization

• Perform keyword research and optimize website content to increase organic visibility.
• Conduct technical SEO audits to improve site health, speed, and usability.
• Analyze competition and industry trends to craft effective SEO strategies.

Google Ads Management

• Plan, execute, and optimize Google Ads campaigns focused on traffic, conversions, and revenue.
• Manage bidding strategies, ad creatives, keywords, and audience targeting for higher ROI.
• Prepare detailed performance reports with actionable insights.

Meta Ads (Facebook & Instagram) Management

• Develop effective paid campaigns on Meta platforms to achieve business objectives.
• Create engaging creatives and persuasive ad copy to maximize conversions.
• Monitor, analyze, and refine campaigns based on KPIs.

Campaign Performance & Analytics

• Track core metrics such as CTR, conversion rate, CPL, and ROAS.
• Use tools like GA4, Search Console, and Meta Business Suite to derive insights.
• Test new strategies, audiences, and creatives to consistently improve results.

Industry Trends & Innovation

• Stay updated on the latest digital marketing trends, tools, and platform updates.
• Recommend innovative ideas and strategies to improve overall marketing performance.

Required Skills & Qualifications

• Minimum 2 years of hands-on experience in SEO, Google Ads, and Meta Ads.
• Strong working knowledge of tools such as Google Analytics, SEMrush, Ahrefs, Google Tag Manager, GA4, and Meta Ads Manager.
• Excellent understanding of audience targeting, campaign optimization, and conversion funnels.
• Strong analytical skills with the ability to convert data into actionable insights.
• Excellent communication and presentation abilities.
• Certifications in Google Ads, Meta Ads, or related domains are an added advantage.

What We Offer

• Competitive salary.
• A collaborative and innovative work environment.
• Opportunities to work on advanced tools, platforms, and marketing strategies.
• Professional growth and performance-based learning opportunities.

Important Note

Datameris will be relocating from Kottayam to Kochi in the coming months.
The selected candidate should be flexible and willing to relocate once operations shift.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person