Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Kalbadevi , Mumbai

Key Responsibilities:

Search Engine Optimization (SEO)

* Conduct keyword research and competitor analysis.
* Optimize website content, on-page elements, and technical SEO.
* Manage backlink strategies and improve domain authority.
* Monitor search engine ranking performance and provide reports.

Social Media Optimization (SMO)

* Develop and implement social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
* Create engaging content to increase brand visibility and audience engagement.
* Track and analyze social media performance metrics.

Google Ads

* Plan, set up, and manage PPC campaigns (Search, Display, Remarketing).
* Optimize ads for maximum ROI and conversion rates.
* Conduct A/B testing of ad creatives, audiences, and keywords.
* Monitor daily performance and prepare campaign reports.

Facebook Ads

* Create and manage Facebook & Instagram advertising campaigns.
* Set up audience targeting, budgeting, and bidding strategies.
* Optimize campaigns to increase reach, engagement, and conversions.
* Track performance through Meta Ads Manager.

Google Analytics & Reporting

* Set up tracking, goals, and events in Google Analytics / GA4.
* Analyze website traffic, user behavior, and conversion paths.
* Provide data-driven insights and monthly performance reports.
* Identify improvement areas to enhance campaign effectiveness.

Qualifications

* Bachelor’s degree in Marketing, Business, or related field.
* 1–3 years of experience in digital marketing (adjust as needed).
* Strong knowledge of SEO tools (Ahrefs, SEMrush, Google Search Console).
* Hands-on experience with Google Ads and Facebook Ads.
* Proficiency in Google Analytics / GA4.
* Excellent communication and analytical skills.

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month