Digital Marketing Specialist

1. Digital Campaign Management

• Develop and execute digital marketing campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other platforms.
• Optimize campaigns for maximum ROI, conversions, and engagement.
• Monitor and analyze performance metrics and adjust strategies accordingly.

2. Social Media Management

• Manage and grow company profiles on Instagram, Facebook, LinkedIn, YouTube, and other platforms.
• Create engaging content, schedule posts, and track analytics.
• Increase followers, engagement, and overall brand visibility.

3. SEO & Website Management

• Perform keyword research and implement on-page and off-page SEO strategies.
• Improve website rankings, traffic, and overall search visibility.
• Coordinate with developers for website updates, landing pages, and performance issues.

4. Content Creation & Strategy

• Create or coordinate content for blogs, social posts, emailers, videos, and ads.
• Assist in planning content calendars and campaign messaging.
• Ensure brand consistency across all digital channels.

5. Email Marketing & Automation

• Create email campaigns for promotions, newsletters, and customer engagement.
• Manage subscriber lists, segmentation, and performance tracking.
• Work with automation tools (Mailchimp, HubSpot, etc.) to nurture leads.

6. Analytics & Reporting

• Track campaign KPIs using Google Analytics, Ads Manager, and other analytics tools.
• Prepare weekly/monthly reports with insights and recommendations.
• Analyse competitor strategies and digital trends.

7. Collaboration & Coordination

• Work closely with design, sales, and product teams for campaign alignment.
• Coordinate with agencies, influencers, and external vendors when required

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person