Digital Marketing Specialist

Experience: 4–5 Years

Location: Gurgaon, Haryana

Department: Marketing / Growth

Industry Preference: Ayurveda, FMCG, D2C (Preferred)

About the Role

We are seeking a highly skilled Performance Marketing Specialist with strong expertise in Meta Ads (Facebook/Instagram) and Google Ads. The ideal candidate will have prior experience in Ayurveda, FMCG, or D2C brands, with a proven track record of driving ROI-driven digital campaigns.

Key Responsibilities

1. Campaign Strategy & Execution

Plan, build, and optimize high-performing campaigns across Meta Ads and Google Ads.

Create performance-oriented funnels for awareness, consideration, and conversion.

Manage full-funnel campaigns: Search, Display, Shopping, YouTube, Remarketing & Custom Audiences.

2. Budget & Performance Management

Allocate and manage monthly budgets with a strong focus on ROI, ROAS, CAC & CPL.

Monitor daily performance metrics and optimize campaigns to meet growth targets.

Run A/B tests for ad creatives, landing pages, and audience segments.

3. Creative & Content Coordination

Work closely with the creative team to develop compelling ad copies, visuals, and video creatives.

Suggest data-backed creative improvements and new campaign angles.

4. Data Analytics & Reporting

Track campaign performance using Google Analytics, Ads Manager & other analytical tools.

Build weekly/monthly performance reports highlighting insights, wins, and improvements.

Analyze customer behavior, traffic patterns, and conversion journeys.

5. Market & Competitor Research

Study competitor activities and industry benchmarks.

Stay updated with the latest platform trends, policies, and algorithm changes.

Required Skills & Expertise

4–5 years of hands-on experience in Meta Ads & Google Ads (mandatory).

Strong understanding of performance marketing metrics: ROAS, CTR, CPC, etc.

Experience managing budgets ranging from mid to high scale.

Ability to manage e-commerce campaigns (Shopify/Website-based).

Strong analytical skills and proficiency in Excel/Sheets.

Knowledge of Google Analytics, Tag Manager, Pixel setup & tracking tools.

Preferred Experience

Prior experience working with Ayurveda, FMCG, health & wellness, or D2C brands.

Understanding of consumer behavior for natural/health product categories.

Experience with marketplace ads (Amazon/Flipkart) is a bonus.

Personality Fit

Growth-oriented and data-driven mindset.

Strong ownership, accountability, and ability to work in fast-paced environments.

Creative thinker with problem-solving ability.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹45,000.00 per month

Work Location: In person