Digital Marketing Specialist

Digital Marketing Specialist

Location: Dubai
Job Type: Full-Time

Job Summary

We are looking for a creative and results-driven Digital Marketing Specialist to plan, execute, and optimize our online marketing efforts. The ideal candidate will manage digital campaigns across multiple channels, improve brand visibility, generate quality leads, and drive business growth.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across platforms (Google Ads, Meta, LinkedIn, etc.).
• Manage and optimize social media accounts and content strategy.
• Plan and execute SEO and SEM strategies to increase website traffic.
• Create engaging content for social media, websites, and email marketing.
• Monitor campaign performance using analytics tools (Google Analytics, Ads Manager, etc.).
• Optimize landing pages and user experience for higher conversion rates.
• Manage email marketing campaigns and automation.
• Research market trends, competitors, and customer behavior.
• Prepare regular performance reports with insights and recommendations.
• Coordinate with design, sales, and management teams for marketing alignment.

Requirements & Skills

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience as a Digital Marketing Specialist or similar role.
• Strong knowledge of Google Ads, Facebook/Instagram Ads, and SEO/SEM.
• Experience with social media management tools.
• Good understanding of content marketing and branding.
• Basic knowledge of graphic design tools (Canva, Photoshop is a plus).
• Excellent communication and analytical skills.
• Ability to manage multiple projects and meet deadlines.

Job Type: Full-time

Pay: AED2,700.00 - AED3,200.00 per month