Digital Marketing Specialist

Imdad Center, one of Dubai’s leading MOHRE-approved Tadbeer service providers, is hiring an experienced Digital Marketing Specialist with a strong agency background (minimum 5 years). This is a full-time remote role focused on performance marketing, paid ads, content coordination, analytics, and marketing execution.

We are looking for someone who is fast, structured, analytical, and capable of managing multi-channel campaigns independently.

Role Overview

You will manage day-to-day digital marketing activities covering paid media, content support, reporting, marketing operations, and campaign execution. Your experience in handling multiple brands in an agency environment will be a key advantage.

Key Responsibilities

1. Performance Marketing

• Plan, execute, and optimize Google Ads (Search, Display, Retargeting)
• Manage and support Meta Ads for lead generation
• Monitor CPC, CPL, CTR, ROAS, and conversions closely
• Run A/B testing for creatives, audiences, and landing pages
• Troubleshoot pixel, tracking, attribution, and tagging issues

2. Content & Creative Coordination

• Support monthly social media and campaign content planning
• Write ad copy, hooks, and messaging for performance campaigns
• Coordinate with designers and video creators for campaign assets
• Ensure brand tone and visual consistency across all platforms

3. Analytics & Reporting

• Track performance using Google Analytics, Meta Business Suite & Ads Manager
• Prepare weekly and monthly reports with insights and recommendations
• Identify gaps, propose improvements, and optimize based on data

4. Website & Landing Page Support

• Coordinate updates with web team for banners, forms, and landing pages
• Improve landing page flow to boost conversions
• Ensure proper integration of UTM parameters and tracking codes

5. Marketing Operations

• Monitor lead quality and maintain CRM data
• Support launches, promotions, and seasonal campaigns
• Collaborate with UAE team for campaign alignment and updates

Requirements

• Minimum 5 years of experience in a digital marketing agency (mandatory)
• Strong hands-on experience in Google Ads + Meta Ads
• Proven track record of running high-quality lead generation campaigns
• Strong analytical skills and understanding of performance metrics
• Excellent English writing and communication skills
• Ability to work independently and deliver results under strict deadlines
• Experience working with international clients (UAE/GCC preferred but not required)

What We Offer

• Salary: ₹35,000 – ₹45,000 per month
• Long-term remote position
• Fast-paced and supportive work environment
• Opportunity to work with a UAE government-approved and growing brand
• Clear scope for growth to senior digital roles

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Application Question(s):

• Are you currently working?
• Have you handled Google Ads? If yes, how many years?
• Have you handled Meta Ads? If yes, how many years?
• What is the average monthly ad budget you have managed?
• Highest Qualification / Educational Background:
• What is your current monthly salary?
• What is your expected monthly salary?
• Do you have a stable laptop and high-speed internet connection?
• Date of Birth
• Years of Agency Experience/Agency Website
• Total Years of Digital Marketing Agency Experience/ Agency Website