Digital Marketing Specialist

About Us:

Three Sixty Holding is a diversified group with a strong presence in the UAE’s education and service sectors. Our investments include Lycee Français Jean Mermoz (LFJM), a French school in Dubai approved by the French Ministry of National Education and partnered with the Agency of French Education Abroad, offering K-12 and adult education.

Beyond education, our group operates GoTech, specializing in fit-out, facilities management, and construction, delivering seamless solutions across residential, commercial, and industrial sectors. We pride ourselves on managing large-scale projects, including school construction and fit-out works, ensuring quality and excellence in every endeavor.

Job Responsibilities

1. Website Management

• Maintain and update all company websites to ensure content accuracy and SEO optimization.
• Monitor website performance, analytics, and implement improvements for better user experience.
• Coordinate with developers for technical updates and security compliance.

2. Social Media Management

• Develop and execute social media strategies across platforms (LinkedIn, Instagram, Facebook, X, etc.).
• Create engaging content, schedule posts, and monitor engagement metrics.
• Run paid campaigns and analyze ROI.

3. Graphic Design

• Design marketing materials such as banners, brochures, social media creatives, and presentations.
• Ensure brand consistency across all visual content.
• Use tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva.

4. Digital Marketing Campaigns

• Plan and manage Google Ads, social media ads, and email marketing campaigns.
• Track campaign performance and optimize for better results.
• Implement SEO and SEM strategies for lead generation.

5. Analytics & Reporting

• Use tools like Google Analytics, Search Console, and social media insights to monitor performance.
• Prepare monthly reports on website traffic, social media engagement, and campaign effectiveness.

6. Latest Tools & Trends

• Stay updated with emerging digital marketing trends and technologies.
• Utilize automation tools like HubSpot, Mailchimp, Hootsuite, Buffer for efficiency.
• Explore AI-driven tools for content creation and analytics.

7. Cross-Company Coordination

• Align marketing strategies across all companies under the group.
• Support internal teams with digital assets and promotional campaigns.

Job Requirements:
Education & Qualifications

• Bachelor’s degree in marketing, Digital Media, Communications, or related field.
• Certification in Digital Marketing is an advantage.

Experience

• 2–4 years of experience in digital marketing, preferably handling multiple brands or group companies.
• Proven experience in website management, social media strategy, and graphic design.

Technical Skills

• Proficiency in SEO, SEM, Google Ads, and social media advertising.
• Strong knowledge of graphic design tools (Adobe Photoshop, Illustrator, Canva).

Soft Skills

• Excellent communication and content writing skills.
• Creative thinking and attention to detail.
• Ability to manage multiple projects and meet deadlines.

Job Types: Full-time, Permanent

Experience:

• UAE Digital Marketing : 5 years (Required)