Digital Marketing Specialist

Position: Digital Marketing

Company: Hiring Saathi

Industry: Electrical

Location: Dhulagarh, Howrah

Working Hours: 10:0 0 AM- 6:30 PM

Salary: 30-35k per month

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across platforms (Google, Meta, Instagram, LinkedIn, etc.).
• Manage social media accounts and create engaging content calendars.
• Run and monitor paid ads (Google Ads, Facebook/Instagram Ads) to generate leads and sales.
• Improve website traffic and conversions through SEO, SEM, and performance marketing.
• Analyse campaign performance using tools like Google Analytics, Meta Insights, and others
• Create and manage email marketing and WhatsApp campaigns.
• Coordinate with designers, content writers, and sales teams.
• Track KPIs, prepare reports, and suggest data-driven improvements.
• Stay updated with latest digital marketing trends and algorithm changes.

Requirements

• Minimum 4-5 years of experience in Digital Marketing
• Bachelor’s degree in Marketing, Business, or related field (preferred).
• Proven experience in Digital Marketing / Performance Marketing.
• Strong knowledge of SEO, SEM, SMM, PPC, and Content Marketing.
• Hands-on experience with Google Ads, Meta Ads Manager, and analytics tools.
• Basic understanding of website management (WordPress is a plus).
• Familiarity with CRM tools, email marketing platforms, and automation.
• Good communication and presentation skills.
• Ability to manage multiple campaigns and meet deadlines.

Preferred Qualities

• Creative mindset with strong problem-solving skills.
• Data-driven and analytical approach.
• Self-motivated and result-oriented.
• Ability to work independently and in a team.
• Strong attention to detail.
• Willingness to learn and adapt quickly.
• Passion for digital trends, branding, and growth marketing.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

• Flexible schedule

Work Location: In person