Digital Marketing Specialist

This role works closely with the Marketing Manager in developing, editing, and growing digital marketing campaigns across the CEI’s software portfolio. From creating engaging content to analyzing campaign performance, this position contributes to our brand awareness and customer acquisition efforts. Candidates must bring 3–5 years of hands-on digital marketing experience, demonstrating proficiency in campaign management, content creation, and marketing analytics.

At a high level, this role will create HubSpot email campaigns and workflow automation, LinkedIn and Google ad campaigns, manage SEO for main websites, and various digital content such as blogs, landing pages, digital PDFs, and social media posts across the portfolio.

About CEI

CEI operates as part of Vela Software’s industrial and environmental division, serving industries such as pressure vessel design, welding fabrication, forestry management, and infrastructure monitoring. As a subsidiary of Constellation Software Inc., CEI focuses on growing and supporting specialized software businesses with a "buy-and-hold forever" philosophy.

CEI’s portfolio includes:

CEI: Experts in pressure vessel and piping design software, offering tools like DesignCalcs for ASME compliance and ProWrite for welding documentation.

Finglow: Providers of advanced pressure vessel design and analysis solutions, supporting multiple international codes such as ASME, EN 13445, and PD 5500.

Paulin Research Group: Innovators in FEA and stress analysis software, addressing code limitations for piping and pressure vessels.

Key Responsibilities

• Create compelling content for various digital channels like social media, blogs, and email.
• Develop and execute multi-channel marketing campaigns to nurture leads and retain customers.
• Collaborate on the development and optimization of digital marketing strategies.
• Monitor and analyze marketing performance metrics, providing insight and recommendations.
• Stay updated on industry trends, competitor activities, and emerging digital marketing technologies and tools.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in digital marketing, preferably in B2B or technology sectors.
• Strong understanding of digital marketing concepts and best practices.
• Demonstrated experience with social media platforms, content creation tools, and marketing software (HubSpot and Salesforce preferred).
• Strong writing, editing, and proofreading skills.
• Self-motivated with the ability to work independently and within a team.
• Detail-oriented, organized, and capable of managing multiple projects to meet deadlines.
• Analytical mindset with the ability to interpret data and adapt strategies accordingly.

Compensation and Benefits

This is primarily a remote position with the option to work in our offices in Lee’s Summit, MO or Overland Park, KS. Houston, TX (or neighboring counties) is also a remote location this position supports. Additional benefits include:

• Both virtual and hands-on training.
• Salaried position with working hours from 8 am to 5 pm CST, Monday through Friday.
• Health insurance options (including medical, dental, vision, life, disability, HSA, etc.).
• Competitive 401(k) plan with company match.
• Employee Stock Purchase Options with a company match per plan guidelines.
• Paid time off, including vacation, illness, parental leave, holiday, etc.
• Mentoring and guidance from experienced professionals invested in your success.
• Industry-focused skill development and exposure to diverse projects and responsibilities.

Diversity

CEI is committed to creating a diverse and inclusive environment and encourages all staff to bring their authentic selves to the workplace. CEI is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, neurodiversity, age, or veteran status.

Job Type: Full-time

Pay: $55,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance
• Work from home

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 1 year (Preferred)
• Lead generation: 1 year (Preferred)
• B2B marketing: 1 year (Preferred)

Work Location: Remote