Digital Marketing Specialist

The Banyan Infotech is looking for a result-oriented Digital Marketing Analyst with at least one year of hands-on experience in SEO, Google Ads, and Facebook Ads. The ideal candidate should be data-driven, analytical, and capable of executing and optimizing digital campaigns to drive measurable business growth.

Key Responsibilities

• Plan, execute, and optimize SEO strategies (on-page, off-page, and technical SEO)
• Manage and optimize Google Ads campaigns (Search, Display, and Remarketing)
• Handle Facebook & Instagram Ads, including audience targeting and performance tracking
• Conduct keyword research, competitor analysis, and campaign audits
• Monitor campaign performance and generate regular reports with actionable insights
• Optimize landing pages for better conversion rates
• Track KPIs using tools like Google Analytics, Search Console, and Ads Manager
• Collaborate with content and design teams for campaign creatives
• Stay updated with latest digital marketing trends and algorithm updates

Required Skills & Experience

• 1+ year of hands-on experience in Digital Marketing
• Strong knowledge of SEO best practices and tools
• Practical experience in Google Ads and Facebook Ads
• Experience with Google Analytics, Google Search Console, and Meta Ads Manager
• Ability to analyze data and convert insights into performance improvements
• Basic understanding of conversion tracking and pixels
• Good communication and reporting skills

Preferred Qualifications

• Google Ads / Meta certifications
• Experience in lead generation and performance marketing
• Familiarity with tools like SEMrush, Ahrefs, or similar

Job Type: Full-time

Pay: ₹9,278.85 - ₹20,104.39 per month

Benefits:

• Paid time off

Work Location: In person