Digital Marketing Specialist

Job Title: Digital Marketing SpecialistJob Code: MKT-004Grade: A1
Department: Marketing & Communication
Your Impact

• Campaign ROI ≥ set benchmark

• Ad conversion rate ≥ 10%

• CRM-driven leads nurtured ≥ 90% within target timeframe

• SEO organic traffic growth ≥ 20% YoY

• Monthly reporting accuracy and timeliness: 100%

What you will do

• Build & Optimize Data-Driven Campaigns

  Design and manage campaigns across paid, owned, and earned channels using clear KPIs and audience segmentation.

• Own the Analytics

  Set up, track, and report on performance metrics using Google Analytics, Meta Ads, UTM tracking, Looker Studio, and AI-powered tools. Present insights with clarity and actionability.

• Leverage AI & Automation

  Use AI tools for content generation, A/B testing, sentiment analysis, and predictive targeting. Continuously explore innovations that enhance performance and efficiency.

• CRM Activation

  Manage targeted email journeys, nurture flows, and lead segmentation using Taiba’s CRM and marketing automation platform. Ensure timely follow-ups and alignment with campaign goals.

• SEO & SEM Execution

  Conduct keyword research, optimize on-page elements, and collaborate with agencies on paid search campaigns to improve discoverability and ROI.

• Cross-Functional Coordination

  Collaborate with creative, service line, and patient access teams to ensure messaging consistency and patient-centricity across channels.

• Content & Channel Management

  Support content calendars, coordinate posts, and track engagement across social, landing pages, and email—ensuring brand alignment and compliance.

How success is measured

• CPL and CPA vs. budget

• Campaign engagement and conversion rates

• CRM-driven nurture effectiveness

• SEO ranking and organic traffic KPIs

• Reporting completeness and insights adoption

You will thrive here if you have…

• 4–6 years of hands-on digital marketing experience with analytics ownership

• Proficiency with Google Analytics, Meta Business Suite, Google Ads, Looker Studio

• Experience with CRM platforms (Zoho, HubSpot, or similar) and marketing automation

• Exposure to AI tools for content testing, audience targeting, or creative ideation

• Strong spreadsheet/reporting skills and comfort presenting data

• Clear communication and a growth-driven, curious mindset

Competencies we value

• Marketing Analytics & Reporting – Interprets, explains, and acts on performance data

• CRM & Personalization – Nurtures relationships through segmentation and timing

• AI-Enhanced Agility – Leverages emerging tools to stay ahead

• Digital Performance Strategy – Drives measurable growth

• Cross-Team Collaboration – Aligns with creative, clinical, and commercial partners

Help us power smarter, more personalized patient journeys built on data, empathy, and innovation.

Apply now and make every digital moment count at Taiba Hospital.