Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Experience: 3–4 Years
Location: Noida Sector 18 (Work from Office)
Employment Type: Full-time

Job Overview

We are seeking a skilled and performance-oriented Digital Marketing Specialist with 3–4 years of experience to drive online growth through data-driven strategies. The role involves managing paid campaigns, SEO, social media, and analytics to improve brand visibility, lead generation, and ROI.

Key Responsibilities

• Plan, execute, and optimize paid marketing campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and other platforms
• Manage and improve SEO performance (on-page, off-page, and technical SEO)
• Develop and execute content strategies for websites, blogs, and social media platforms
• Handle social media marketing, including content planning, scheduling, and engagement
• Monitor campaign performance using Google Analytics, Search Console, Meta Business Suite, and reporting dashboards
• Optimize landing pages and conversion funnels to improve lead quality and conversion rates
• Coordinate with internal teams (design, content, tech) for seamless campaign execution
• Conduct A/B testing and data analysis to enhance campaign performance
• Stay updated with industry trends, tools, and algorithm changes

Required Skills & Qualifications

• 3–4 years of hands-on experience in digital marketing
• Strong expertise in Google Ads, Meta Ads, SEO, and Social Media Marketing
• Experience in performance marketing and lead generation campaigns
• Proficiency with tools like Google Analytics, Search Console, SEMrush/Ahrefs
• Basic knowledge of WordPress, HTML, and CRO is a plus
• Strong analytical, communication, and project management skills
• Ability to work independently in a fast-paced environment

Preferred Qualifications

• Agency background or experience handling multiple clients/brands
• Knowledge of email marketing, marketing automation, and CRM tools
• Google Ads / Meta Ads certifications preferred

What We Offer

• Competitive salary (as per experience and skills)
• Growth-focused work culture
• Exposure to multiple industries and digital platforms
• Learning and advancement opportunities

Job Types: Full-time, Permanent

Pay: ₹9,477.91 - ₹43,175.35 per month

Benefits:

• Flexible schedule

Work Location: In person