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Digital Marketing Specialist

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Job Title: Digital Marketing Specialist

Experience: 3–4 Years
Location: Noida Sector 18 (Work from Office)
Employment Type: Full-time

Job Overview

We are seeking a skilled and performance-oriented Digital Marketing Specialist with 3–4 years of experience to drive online growth through data-driven strategies. The role involves managing paid campaigns, SEO, social media, and analytics to improve brand visibility, lead generation, and ROI.

Key Responsibilities

  • Plan, execute, and optimize paid marketing campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and other platforms
  • Manage and improve SEO performance (on-page, off-page, and technical SEO)
  • Develop and execute content strategies for websites, blogs, and social media platforms
  • Handle social media marketing, including content planning, scheduling, and engagement
  • Monitor campaign performance using Google Analytics, Search Console, Meta Business Suite, and reporting dashboards
  • Optimize landing pages and conversion funnels to improve lead quality and conversion rates
  • Coordinate with internal teams (design, content, tech) for seamless campaign execution
  • Conduct A/B testing and data analysis to enhance campaign performance
  • Stay updated with industry trends, tools, and algorithm changes

Required Skills & Qualifications

  • 3–4 years of hands-on experience in digital marketing
  • Strong expertise in Google Ads, Meta Ads, SEO, and Social Media Marketing
  • Experience in performance marketing and lead generation campaigns
  • Proficiency with tools like Google Analytics, Search Console, SEMrush/Ahrefs
  • Basic knowledge of WordPress, HTML, and CRO is a plus
  • Strong analytical, communication, and project management skills
  • Ability to work independently in a fast-paced environment

Preferred Qualifications

  • Agency background or experience handling multiple clients/brands
  • Knowledge of email marketing, marketing automation, and CRM tools
  • Google Ads / Meta Ads certifications preferred

What We Offer

  • Competitive salary (as per experience and skills)
  • Growth-focused work culture
  • Exposure to multiple industries and digital platforms
  • Learning and advancement opportunities

Job Types: Full-time, Permanent

Pay: ₹9,477.91 - ₹43,175.35 per month

Benefits:

  • Flexible schedule

Work Location: In person

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