Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Experience: 3–4 Years
Location: Kondhwa, Pune (Work from Office)
Employment Type: Full-time

Job Overview

We are looking for a result-driven Digital Marketing Specialist with 3–4 years of hands-on experience to plan, execute, and optimize digital marketing campaigns. The ideal candidate should have strong expertise in performance marketing, content strategy, and analytics to drive brand growth and lead generation.

Key Responsibilities

• Plan, execute, and optimize paid campaigns on Google Ads, Meta (Facebook & Instagram), and other platforms
• Manage SEO strategy including on-page, off-page, and technical SEO
• Create and execute content marketing strategies for websites, blogs, and social media
• Manage social media marketing, including content planning, posting, and engagement
• Track, analyze, and report campaign performance using tools like Google Analytics, Search Console, and Meta Business Suite
• Optimize landing pages and funnels to improve conversion rates
• Coordinate with designers, content writers, and developers for campaign execution
• Stay updated with latest digital marketing trends, tools, and best practices
• Work on lead generation, brand awareness, and ROI-driven campaigns

Required Skills & Qualifications

• 3–4 years of proven experience in digital marketing
• Strong knowledge of Google Ads, Meta Ads, SEO, and Social Media Marketing
• Experience with performance marketing and conversion optimization
• Familiarity with tools like Google Analytics, Search Console, SEMrush/Ahrefs
• Basic understanding of HTML, WordPress, and landing page optimization is a plus
• Excellent analytical, communication, and problem-solving skills
• Ability to work independently and manage multiple projects

Preferred Qualifications

• Experience working with agencies or multiple brands
• Knowledge of email marketing, automation tools, and CRM platforms
• Certification in Google Ads or Meta Ads is an added advantage

What We Offer

• Competitive salary as per industry standards
• Growth-oriented work environment
• Opportunity to work on diverse brands and campaigns
• Learning and upskilling opportunities

Job Types: Full-time, Permanent

Pay: ₹10,056.19 - ₹43,027.04 per month

Benefits:

• Flexible schedule

Work Location: In person