Digital Marketing Specialist

The Digital Marketing Specialist will lead the employer branding digital marketing strategy, manage paid media channels, website analytics, and coordinate with cross-functional and global teams to drive lead generation and enhance ibex’s brand visibility.

Key Responsibilities:

• Manage and optimize paid campaigns across META (Facebook/Instagram), Google, TikTok, and Snapchat.
• Lead Talent ibex website project management and performance tracking.
• Manage analytics, campaign ROI, and generate weekly/monthly performance reports.
• Oversee Google Workspace, credentials, and digital tools’ security.
• Collaboration key internal stakeholders for campaign alignment
• Analyze lead generation avenues and propose optimization strategies.
• Mentor junior team members and ensure smooth campaign execution.

Required Skills & Qualifications:

• Bachelor’s or Master’s degree in Marketing, Digital Media, or related field.
• 2-3 years of hands on experience in digital/performance marketing
• Hands on experience on Google Ads & Meta is a must
• Proficiency in META Ads Manager, Google Ads, TikTok Ads, Snapchat Ads, and Google Analytics.
• Strong analytical, project management, and reporting skills.
• Excellent communication and stakeholder management abilities.