Digital Marketing Specialist

Role Overview

We are looking for a dynamic and result-driven Digital Marketing professional to plan, execute, and optimize online marketing initiatives. The role focuses on increasing brand visibility, lead generation, and customer engagement through digital channels.

Key Responsibilities

• Plan and execute digital marketing campaigns across SEO, SEM, social media, email, and display advertising
• Manage and optimize Google Ads, Meta Ads, and other paid campaigns
• Develop and execute content strategies for websites, blogs, social media, and email campaigns
• Monitor campaign performance using tools like Google Analytics, Search Console, and marketing dashboards
• Optimize website content and landing pages for search engine rankings (SEO)
• Manage social media platforms, including content scheduling, engagement, and analytics
• Coordinate with design and content teams to create marketing assets
• Track leads, conversions, ROI, and prepare performance reports
• Stay updated with the latest digital marketing trends and best practices
• Video Editing and Posting

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• Proven experience in digital marketing or online campaigns
• Hands-on experience with SEO, SEM, Google Ads, and social media marketing
• Knowledge of tools such as Google Analytics, Meta Business Suite, HubSpot, or similar
• Strong analytical, communication, and creative skills
• Ability to manage multiple campaigns and meet deadlines

Preferred Skills

• Experience in B2B or SaaS marketing
• Knowledge of CRM and marketing automation tools
• Basic understanding of HTML, CMS platforms, and landing page optimization

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Cell phone reimbursement
• Flexible schedule
• Food provided
• Health insurance
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Work Location: In person