Digital Marketing Specialist

We are looking for a dynamic Digital Marketing Specialist to lead and execute in-house digital marketing initiatives

Key Responsibilities

• Digital Roadmap Strategy & Execution
• Design and implement Falcon’s long-term digital roadmap aligned with brand pillars (Quality, Commitment, Innovation & Humanity).
• Translate strategic vision into actionable campaigns across social media platforms.
• Continuously refine the roadmap based on analytics, market trends, and dealer/customer feedback.
• Social Media Campaigns
• Create engaging bilingual posts, reels, and graphics for platforms like Facebook, Instagram, LinkedIn, and YouTube.
• Plan and execute paid and organic campaigns to boost brand visibility and dealer/customer engagement.
• Monitor campaign performance and optimize for reach, engagement, and conversions.
• SEO & Digital Visibility
• Collaborate with the website agency to ensure SEO best practices are integrated into site updates.
• Conduct keyword research and manage off-page SEO activities.

Dealer & Customer Engagement

• Drive digital campaigns that support dealer onboarding and strengthen customer trust.
• Monitor feedback and digital sentiment to refine messaging.
• Analytics & Reporting
• Track KPIs such as social media reach, engagement, lead generation, and campaign ROI.
• Present insights to management for continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 3–5 years of experience in digital marketing with proven expertise in social media campaign creation and execution.
• Strong knowledge of SEO tools (Google Analytics, SEMrush, Ahrefs).
• Proficiency in social media management tools (Meta Business Suite, Hootsuite, Canva, etc.).
• Excellent communication skills with ability to craft culturally resonant messaging.
• Creative mindset with analytical rigor.

Job Type: Full-time

Pay: Up to ₹35,000.00 per month

Ability to commute/relocate:

• Ludhiana, Punjab: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• total work: 2 years (Preferred)
• Marketing: 1 year (Preferred)

Work Location: In person