Digital Marketing Specialist

We are looking for a data-driven and creative Digital Marketing Specialist to manage our online presence, run effective marketing campaigns, and drive lead generation. The ideal candidate should have hands-on experience with digital tools, ad platforms, and performance analytics.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google, Meta, YouTube, and other platforms
• Manage SEO, SEM, SMM, email marketing, and content campaigns
• Create and manage Google Ads, Facebook/Instagram Ads, and performance-driven campaigns
• Conduct keyword research, competitor analysis, and market research
• Track campaign performance and prepare weekly/monthly reports
• Manage website updates, landing pages, and analytics dashboards
• Improve lead quality, reduce CPL, and enhance ROI
• Coordinate with the design team for creatives, videos, and ads
• Maintain social media pages and publish engaging content
• Monitor trends, new tools, and industry best practices

Requirements

• 1–3 years of experience in digital marketing
• Strong understanding of SEO, Google Ads, Meta Ads, and analytics tools
• Hands-on experience with Google Analytics, Search Console, Ads Manager
• Basic knowledge of Canva/Photoshop for creative coordination
• Strong analytical and reporting skills
• Ability to handle multiple campaigns simultaneously
• Good communication and strategy-planning skills

Preferred Skills

• Experience in lead-generation-focused campaigns
• Knowledge of marketing automation tools
• Certification in Google Ads / Meta Ads (added advantage)
• Experience in EdTech / Training institutes (optional)

Contact : 9656274583

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Leave encashment

Experience:

• Digital marketing: 1 year (Required)

Work Location: In person