Digital Marketing Specialist

Key responsibilities

Influencer Marketing

• Plan and execute influencer campaigns (micro, macro, and creator-led).
• Identify, onboard, and manage influencers aligned with brand positioning.
• Negotiate deliverables, timelines, and usage rights.
• Track performance (reach, engagement, CTR, conversions).
• Build long-term creator partnerships and ambassador programs.

Paid Advertising (Performance Marketing)

• Plan, execute, and optimize Meta (Instagram/Facebook) and TikTok ads.
• Run influencer-whitelisted ads and UGC-based performance creatives.
• Manage budgets, A/B testing, and ROAS optimization.
• Coordinate with designers for ad creatives and landing pages.

Content & Brand Strategy

• Develop digital content calendars aligned with product launches.
• Ensure consistency in brand voice, visuals, and messaging.
• Guide short-form video strategy (Reels, TikTok, Shorts).
• Align organic + paid content for maximum impact.

Analytics & Reporting

• Track KPIs: reach, engagement, CAC, ROAS, conversions.
• Analyze campaign data and consumer behavior insights.
• Prepare weekly and monthly performance reports with clear action points.

Cross-functional collaboration

• Work with sales, supply chain, and product teams to align campaigns.
• Support product launches, promotions, and seasonal campaigns.
• Coordinate with agencies and freelancers when required.

Required skills & qualifications

• 2 years in digital marketing (FMCG or beauty preferred)
• Strong experience with Influencer Marketing & Performance Ads
• Hands-on knowledge of Meta Ads Manager & TikTok Ads
• Understanding of UGC, creator economy, and short-form video
• Data-driven mindset with strong analytical skills
• Excellent communication and negotiation skills
• Ability to work fast in a high-growth FMCG environment

Job Type: Full-time

Pay: Rs60,000.00 - Rs100,000.00 per month

Work Location: In person