Digital Marketing Specialist

Key Responsibilities:

• Digital Campaign Management: Plan, execute, and manage online marketing campaigns across multiple digital channels, including search engines, social media, email, and display advertising.
• SEO & SEM: Optimize website content for search engines (SEO) and manage paid search campaigns (SEM) to improve visibility and drive traffic.
• Content Creation: Collaborate with content teams to create engaging, informative, and shareable content for blogs, websites, social media, and other digital platforms.
• Social Media Strategy: Develop and implement social media strategies to increase brand awareness, engagement, and traffic across platforms like Facebook, Instagram, Twitter, LinkedIn, and others.
• Email Marketing: Design and execute email marketing campaigns, including newsletters, promotional emails, and drip campaigns to nurture leads and engage customers.
• Analytics & Reporting: Monitor and analyze campaign performance using tools such as Google Analytics, social media insights, and email marketing reports. Provide actionable recommendations to improve campaigns.
• A/B Testing & Optimization: Conduct A/B testing on campaigns to determine the most effective strategies and continuously optimize them for maximum performance.
• Budget Management: Manage and allocate budgets for digital marketing campaigns, ensuring efficient spending to achieve the best return on investment (ROI).
• Market Research: Stay up-to-date with the latest digital marketing trends, tools, and technologies to implement innovative strategies and maintain a competitive edge.

Required Skills and Qualifications:

• Proven experience (1+ years) in digital marketing, preferably with a focus on SEO, SEM, social media, and email marketing.
• Strong understanding of digital marketing concepts, tools, and best practices.
• Hands-on experience with Google Ads, Facebook Ads, Google Analytics, and other digital marketing platforms.
• Excellent written and verbal communication skills, with the ability to craft compelling content.
• Creative thinking with an analytical mindset, able to draw insights from data and improve campaigns.
• Experience with email marketing platforms like Mailchimp, HubSpot, or similar tools.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Familiarity with website content management systems (CMS) like WordPress is a plus.

Preferred Skills:

• Knowledge of conversion rate optimization (CRO) techniques.
• Experience in working with affiliate marketing, influencers, or partnerships.

Personal Attributes:

• Highly motivated and results-driven with the ability to work independently and as part of a team.
• Strong attention to detail and ability to manage multiple tasks simultaneously.
• A passion for staying ahead of digital marketing trends and technologies.

Why Join Us?

• Competitive salary and benefits.
• Collaborative and creative work environment.
• Opportunities for growth and development within the company.
• A chance to make an impact and contribute to the success of a growing brand.

Job Type: Full-time

Pay: Up to ₹10,000.00 per month

Benefits:

• Flexible schedule
• Leave encashment
• Paid time off

Work Location: In person