Digital Marketing Specialist

Key ResponsibilitiesSEO (Search Engine Optimization)

• Develop and execute on-page, off-page, and technical SEO strategies to improve organic rankings and traffic
• Conduct keyword research, competitor analysis, and search intent mapping
• Optimize website structure, content, metadata, internal linking, and page speed
• Collaborate with content and web teams to implement SEO best practices
• Monitor SEO performance using tools such as Google Search Console, Ahrefs, SEMrush, or Screaming Frog
• Track keyword rankings, organic traffic, and conversion performance
• Stay up to date with Google algorithm updates and SEO trends

Google Ads (PPC)

• Plan, build, and manage Google Ads campaigns (Search, Display, Performance Max, Shopping)
• Conduct keyword research and structure campaigns for maximum ROAS
• Write compelling ad copy and test variations (A/B testing)
• Optimize bids, budgets, audiences, and conversion tracking
• Analyze performance metrics (CTR, CPC, CPA, ROAS) and implement ongoing optimizations
• Set up and maintain conversion tracking via Google Tag Manager and GA4

Analytics & Reporting

• Monitor performance using Google Analytics, Google Ads, and Looker Studio
• Prepare weekly/monthly performance reports with actionable insights
• Identify growth opportunities and optimization areas based on data

Requirements

• Proven experience in SEO and Google Ads management
• Strong understanding of keyword research, bidding strategies, and quality score optimization
• Experience with tools such as Google Ads, GA4, Search Console, Ahrefs/SEMrush, GTM
• Ability to analyze data and translate insights into actionable strategies
• Strong written and verbal communication skills
• Detail-oriented with excellent time management

Nice to Have

• Experience with eCommerce or lead-generation campaigns
• Knowledge of conversion rate optimization (CRO)
• Familiarity with Meta Ads, Microsoft Ads, or other paid platforms
• Basic HTML/CSS knowledge

Key Performance Indicators (KPIs)

• Organic traffic growth
• Keyword ranking improvements
• Cost per acquisition (CPA)
• Return on ad spend (ROAS)
• Conversion rate improvement
• Lead or revenue growth

What We Offer

• Opportunity to work on high-impact digital campaigns
• Growth-focused environment with room for innovation
• Competitive compensation based on experience
• Flexible and collaborative work culture

Job Type: Full-time

Pay: Rs40,000.00 - Rs65,000.00 per month

Work Location: In person