Digital Marketing Specialist

Job Overview

Are you a data-driven marketer who loves working alongside creatives?

DBM Store is a premier provider of building materials—serving everyone from large construction contractors to home decor enthusiasts. We are looking for a Digital Marketing Specialist to join our in-house production team.

In this role, you will not just "post" content; you will be the strategic partner to our Videographer, Editor, and Graphic Designer. Your job is to take the high-quality assets our team creates and distribute them effectively across YouTube, LinkedIn, Instagram, and Google to drive traffic and revenue on our Magento e-commerce store.

Note: This is an execution-focused role where you will work collaboratively as a peer within the creative team.

Key Responsibilities

1. Omnichannel Content Strategy (YouTube & Social)

• YouTube Growth: Manage the DBM Store YouTube channel. Collaborate with the videographer to plan and optimize "How-to" and "Product Review" videos for search (SEO).
• Social Distribution: Tailor content strategies for different audiences:
• LinkedIn (B2B): Target contractors and architects with bulk offers and technical specs.
• Instagram/Pinterest (B2C): Target homeowners with aesthetic renovation content.
• Content Calendar: Maintain the publishing schedule to ensure consistent visibility across all platforms.

2. Performance Marketing & Ads

• Paid Campaigns: Set up and manage paid ad campaigns on Meta (Facebook/Instagram) and Google Ads.
• Optimization: Monitor Ad Spend (ROAS) and tweak creatives/copy to lower Customer Acquisition Costs.

3. E-commerce Management (Magento)

• Website Optimization: Manage product listings on our Magento platform, ensuring titles and descriptions are optimized for SEO.
• Analytics: Track website traffic and conversion rates using Google Analytics (GA4) and provide actionable insights to the team.

4. Team Collaboration

• Participate in daily creative brainstorming sessions with the Videographer and Designer.
• Provide data-backed ideas (keywords/trends) to the creative team to guide future content production.

Candidate Profile

Mandatory Requirements:

• Experience: 2–5 years of experience in Digital Marketing or E-commerce.
• E-commerce Tech: Hands-on experience with Magento (or similar platforms like Shopify/WooCommerce) is required.
• Video Marketing: Strong understanding of YouTube SEO (Titles, Tags, Thumbnails) and video distribution.
• Paid Media: Proven experience setting up campaigns in Meta Ads Manager and Google Ads.
• Location: Must be based in Dubai and available for a full-time On-Site role.

Desirable Skills (Bonus):

• Experience in the Construction, Real Estate, or Home Improvement sectors.
• Basic knowledge of email marketing tools (e.g., Mailchimp/Klaviyo/Brevo).
• Ability to write clear, persuasive ad copy.

Job Type: Full-time

Pay: From AED6,000.00 per month

Application Question(s):

• Do you have Experience with Magento (or similar platforms like Shopify/WooCommerce)?
• We must fill this position urgently. Can you start immediately?

Experience:

• Digital Marketing : 5 years (Required)
• E-commerce: 1 year (Required)
• Google Ads: 2 years (Required)