Digital Marketing Specialist

Job Title: Digital Marketing Specialist (Performance Marketing)

Company: NNIIT
Location: Hyderabad (Onsite)
Employment Type: Full-Time
Experience Required: 3+ Years (Mandatory)
Compensation: ₹25,000 – ₹50,000 per month (Based on performance & expertise)

Role Overview

NNIIT is looking for a high-impact Digital Marketing Specialist who can own, execute, and scale performance-driven digital campaigns. This role requires a hands-on expert who understands lead generation, ROI optimization, and data-backed decision making, especially in a fast-paced EdTech environment.

This is not a learning role. We are looking for someone who can deliver results from Day 1.

Key Responsibilities (Ownership Level)

• Plan, execute, and optimize performance marketing campaigns across:
• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook & Instagram)
• Drive high-quality leads with optimized CPL & CAC
• Own end-to-end campaign strategy, execution, optimization & reporting
• Perform A/B testing on creatives, copies, audiences, and landing pages
• Track, analyze, and report KPIs such as:
• Leads, conversions, CPL, ROAS, CTR, CAC
• Collaborate with content & design teams for ad creatives
• Optimize landing pages and funnels for higher conversions
• Conduct keyword research, competitor analysis & market benchmarking
• Maintain marketing dashboards and performance reports
• Continuously improve performance through data-driven insights

Mandatory Skills & Expertise

• 3+ years of proven experience in Digital / Performance Marketing
• Strong hands-on expertise in:
• Google Ads
• Meta Ads (Facebook & Instagram)
• Proven track record in lead generation campaigns
• Strong analytical mindset with experience using:
• Google Analytics
• Meta Business Manager
• Deep understanding of:
• Audience targeting & segmentation
• Funnel optimization
• Conversion tracking & pixels
• Ability to manage budgets efficiently and profitably
• Excellent communication & coordination skills

Good to Have (Strong Advantage)

• Experience in EdTech / Education / Lead-based businesses
• Knowledge of SEO fundamentals & SEM strategy
• Experience with CRM integration & lead quality analysis
• Landing page tools (WordPress, Webflow, etc.)
• Conversion Rate Optimization (CRO) experience

Who Should NOT Apply

• Freshers or candidates with less than 3 years experience
• Candidates with only social media posting experience
• Candidates without hands-on paid ads experience

Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person