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Digital Marketing Specialist

JOB_REQUIREMENTS

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Roles & Responsibilities

Social Media Management

  • Manage and update social media accounts (Instagram, Facebook, YouTube, LinkedIn, etc.)
  • Create daily posts, reels, stories, and captions
  • Respond to comments and messages in a professional manner
  • Plan and execute social media campaigns

Digital Marketing Activities

  • Run paid ads on Facebook, Instagram, and Google
  • Monitor ad performance and optimize campaigns
  • Generate leads through digital platforms
  • Plan email marketing and WhatsApp campaigns

Content & Branding

  • Coordinate with the design and video team
  • Maintain brand consistency across all digital platforms
  • Stay updated with latest digital marketing trends

SEO

  • Perform keyword research and competitor analysis
  • Optimize website content (On-page SEO)
  • Work on Off-page SEO (backlinks, listings, submissions)
  • Monitor website traffic and keyword rankings
  • Fix basic technical SEO issues
  • Coordinate with content and web teams
  • Prepare weekly and monthly SEO performance reports

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

  • Provident Fund

Work Location: In person

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