Digital Marketing Specialist

Roles & Responsibilities

Social Media Management

• Manage and update social media accounts (Instagram, Facebook, YouTube, LinkedIn, etc.)
• Create daily posts, reels, stories, and captions
• Respond to comments and messages in a professional manner
• Plan and execute social media campaigns

Digital Marketing Activities

• Run paid ads on Facebook, Instagram, and Google
• Monitor ad performance and optimize campaigns
• Generate leads through digital platforms
• Plan email marketing and WhatsApp campaigns

Content & Branding

• Coordinate with the design and video team
• Maintain brand consistency across all digital platforms
• Stay updated with latest digital marketing trends

SEO

• Perform keyword research and competitor analysis
• Optimize website content (On-page SEO)
• Work on Off-page SEO (backlinks, listings, submissions)
• Monitor website traffic and keyword rankings
• Fix basic technical SEO issues
• Coordinate with content and web teams
• Prepare weekly and monthly SEO performance reports

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Provident Fund

Work Location: In person