Digital Marketing Specialist

We are seeking an experienced and dedicated Marketing Specialist to manage and promote our company/projects across social media platforms. The role involves regularly publishing high-quality content that showcases project progress, development milestones, and completed works in line with company branding and standards.

· He should regularly monitor and document the daily progress of site activities and ensure consistent, up-to-date posting across social media platforms such as including Instagram, Facebook, You Tube, Google Media & LinkedIn.

· Capture and manage high-quality photos and videos highlighting construction stages, milestones, workmanship, and completed villas.

· Plan, create, and publish consistent content across digital platforms including Instagram, Facebook, YouTube, Google Media, and LinkedIn.

· Ensure all marketing materials comply with company branding guidelines, quality standards, and confidentiality requirements.

· Coordinate with project managers and site engineers to ensure accuracy of technical and progress-related content.

· Manage the company’s digital presence and enhance brand visibility within the real estate and construction market.

· Maintain a structured digital library of project media, progress reports, and promotional materials.

· Analyze social media performance and engagement, and optimize content strategies accordingly.

· Support business development efforts through project presentations, brochures, and marketing materials.

· Monitor, document, and report daily and weekly construction progress across all assigned sites

· The candidate should develop innovative ideas for company brochures and marketing materials, and work closely and proactively with clients to support business development and secure new projects within the UAE Markets.

· Actively participate in Business Conventions, Meetings and Industry Seminars to promote the company services and effectively position our products with in the UAE Market.

· Evaluating and developing our marketing strategy and marketing plan.

· Communicating the marketing plan.

· Researching demand for our products and services.

· Competitor research. Identifying potential customers in the UAE Market.

· Developing promotions with advertising managers.

· Developing and managing advertising campaigns.

· Building brand awareness and positioning.

· Coordinating marketing projects from start to finish.

· Organizing company conferences, trade shows, and major events.

· Overseeing social media marketing strategy and content marketing.

· Plan, execute, and measure experiments and conversion tests

· Collaborate with internal teams to create landing pages and optimize user experience

· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

· Design, build and maintain our social media presence

· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

· Identify trends and insights, and optimize spend and performance based on the insights

· Brainstorm new and creative growth strategies

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Education & Work Experience requirements

· Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

· Proven experience in marketing management within construction, contracting, or real estate projects (villa projects preferred).

· Strong understanding of construction processes and civil works terminology.

· Proficiency in digital marketing tools, social media platforms, and basic content editing software.

· Excellent communication, leadership, and organizational skills.

· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Key Performance Indicators (KPIs)

· Timely and consistent posting of site progress updates as per the approved marketing schedule.

· Growth in social media engagement, followers, and reach across all platforms.

· Accuracy and quality of published content reflecting actual site progress and construction standards.

· Compliance with company branding and marketing guidelines (zero major non-compliance issues).

· On-time delivery of marketing materials for project milestones and handover stages.

· Improved brand visibility and recognition in the villa contracting market.

· Positive feedback from management and project teams regarding coordination and communication.

Job Type: Full-time

Pay: AED3,000.00 - AED4,000.00 per month