Digital Marketing Specialist

Job DescriptionJob Title

Digital Marketing Executive (DME)

Location

Head Office – Connaught Place (CP), New Delhi

Salary

₹30,000 – ₹35,000 per month

Employment Type

Full-Time

Job Summary

GD Goenka Healthcare is looking for a dynamic and performance-driven Digital Marketing Executive to support and execute digital marketing initiatives across platforms. The role involves hands-on campaign execution, lead generation, social media management, basic SEO activities, and performance tracking under the guidance of the Digital Marketing Manager.

This position plays a key role in supporting admissions, franchise growth, and brand visibility across India.

Key ResponsibilitiesDigital Campaign Execution

• Execute and monitor digital campaigns on Google Ads, Meta (Facebook/Instagram), and other platforms.
• Assist in lead generation campaigns and optimize performance under guidance.
• Track daily campaign performance, leads, CPL, and conversions.

Social Media Management

• Execute social media posts as per content calendar across platforms.
• Coordinate with design and content teams for creatives and copies.
• Monitor comments, messages, and basic engagement metrics.

SEO & Website Support

• Support SEO activities including keyword research, on-page updates, and basic off-page tasks.
• Coordinate for website updates, landing pages, and content uploads.
• Ensure basic website hygiene and performance tracking.

Content & Coordination

• Assist in execution of blogs, email campaigns, WhatsApp campaigns, and newsletters.
• Coordinate with internal teams for campaign requirements and timelines.
• Support franchise and admissions campaigns as assigned.

Analytics & Reporting

• Maintain daily/weekly performance trackers.
• Assist in preparing reports using Google Analytics, Meta Insights, and CRM dashboards.
• Share insights and observations with the Digital Marketing Manager.

Qualifications & Experience

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• 3 years of experience in digital marketing or performance marketing.
• Hands-on exposure to Google Ads and Meta Ads preferred.
• Basic knowledge of SEO tools like Ahrefs, SEMrush, or similar is an advantage.
• Experience in education, healthcare, or service industry is a plus.

Skills & Competencies

• Strong execution and coordination skills.
• Basic analytical and reporting ability.
• Good communication and team collaboration skills.
• Ability to manage multiple tasks and meet deadlines.
• Willingness to learn and stay updated with digital marketing trends.

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

• Health insurance

Work Location: In person