Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Company: Flicka Cosmetics
Location: goregaon, Mumbai
Experience: 2–5 Years

About Flicka Cosmetics

Flicka Cosmetics is a fast-growing beauty brand focused on innovation, performance-driven marketing, and building a strong digital-first presence. We are looking for a creative and data-driven Digital Marketing Specialist to scale our online visibility, traffic, and revenue.

Key Responsibilities
Performance Marketing

• Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and marketplaces
• Manage budgets, ROAS, CAC, CTR, and conversion metrics
• Run A/B tests on creatives, audiences, landing pages, and copies

SEO & Website Optimization

• Improve organic traffic through SEO strategies (on-page & off-page)
• Coordinate with web/dev teams to optimize landing pages and user journeys
• Track website performance using Google Analytics, Search Console

Social & Content Marketing

• Support social media growth through campaign planning and content optimization
• Collaborate with content, influencer & PR teams for integrated campaigns
• Convert launches, offers, and PR moments into high-performing digital campaigns

Email, WhatsApp & CRM Marketing

• Execute retention campaigns via email, SMS, and WhatsApp
• Improve repeat purchases and customer lifetime value (CLV)
• Analyze campaign performance and optimize flows

Analytics & Reporting

• Prepare weekly/monthly performance reports
• Share actionable insights to improve marketing effectiveness
• Monitor competitors, trends, and new digital opportunities

Required Skills & Qualifications

• 2–5 years of experience in Digital Marketing, preferably in D2C / Beauty / FMCG
• Strong hands-on experience with Meta Ads & Google Ads
• Working knowledge of SEO, analytics, and conversion optimization
• Familiar with tools like GA4, Meta Business Manager, Google Ads, Shopify, CRM tools
• Strong analytical mindset with creative problem-solving skills
• Excellent communication and coordination abilities

Job Type: Full-time

Pay: ₹10,059.17 - ₹30,000.00 per month

Benefits:

• Paid sick time

Work Location: In person