Digital Marketing Specialist

Location: Faisalabad

Job Type: Full-time

Experience Required: Minimum 2 years

Job Description

We are looking for a creative and data-driven Marketing Strategist to plan, execute, and optimize marketing strategies across digital platforms. The ideal candidate will be responsible for understanding market trends, audience behavior, and business goals to create effective marketing plans that drive growth and brand visibility.

Key Responsibilities

• Develop and execute complete marketing strategies aligned with business goals
• Research market trends, competitors, and customer behavior
• Plan campaigns for social media, digital ads, content, and branding
• Analyze campaign performance and prepare clear reports
• Work closely with design, content, and sales teams
• Manage budgets and timelines for marketing activities
• Identify new growth opportunities and improve existing strategies

Requirements

Bachelor’s degree in Marketing, Business, or a related field

Minimum 2 years of experience in marketing or strategy roles

Strong understanding of digital marketing and social media platforms

Ability to analyze data and make strategic decisions

Excellent communication and planning skills

Experience with marketing tools and analytics is a plus

Skills

Strategic thinking

Market research

Campaign planning

Data analysis

Team collaboration

Time management

What We Offer

Growth-focused work environment

Opportunity to work with diverse brands

Professional learning and development

Competitive salary based on experience

Job Type: Full-time

Work Location: In person