Senior Performance Marketing & Lead Generation Strategist

Job Overview

We are looking for an experienced Senior Performance Marketing & Lead Generation Strategist with a strong background in data-driven digital advertising and scalable lead-generation systems. The ideal candidate will have hands-on expertise in managing performance campaigns across multiple advertising platforms for international markets, particularly the Gulf (GCC) region and Europe.

This role demands the ability to manage high-volume workloads while consistently delivering measurable growth. Advanced proficiency in Meta Ads, Google Ads, PPC strategies, funnel development, CRO-focused campaigns, and lead-generation frameworks is essential. Strong English communication skills are mandatory.

Key Responsibilities

• Plan execute, and optimize high-performing campaigns across Meta Ads, Google Ads, and optionally TikTok & Snapchat Ads.
• Design and implement lead-generation strategies for both local and international clients.
• Build and manage marketing funnels and automation workflows to improve conversion journeys.
• Optimize campaigns using CRO best practices to enhance performance and lower acquisition costs.
• Manage E-commerce performance campaigns, including product sales funnels and advanced retargeting strategies.
• Develop compelling ad copy for campaigns, landing pages, and creatives.
• Analyze campaign performance, prepare detailed reports, and provide actionable optimization insights.
• Collaborate closely with design, content, and development teams to ensure campaign alignment and execution.
• Stay up to date with platform updates, advertising trends, and industry best practices.
• Handle multiple clients and campaigns simultaneously in a fast-paced, deadline-driven environment.
• Communicate and coordinate with international clients, particularly from GCC and European markets.

Requirements

• Proven hands-on experience with Meta Ads and Google Ads (mandatory).
• Demonstrated experience running campaigns for GCC and/or European markets (required).
• Strong understanding of performance marketing, funnels, retargeting, and audience segmentation.
• Expertise in lead generation, PPC, and conversion-focused advertising.
• Practical experience in CRO, funnel building, and marketing automation systems.
• Solid background in E-commerce advertising.
• Strong copywriting skills for ads and landing pages.
• Basic working knowledge of Shopify and WordPress.
• Ability to manage heavy workloads and multiple deadlines efficiently.
• Excellent English communication and speaking skills (mandatory).

Perks & Benefits

• Performance-based bonuses with clear growth incentives.
• Client-based commissions for exceptional results.
• 10% annual increment based on performance.
• Annual leaves as per company policy.
• Professional development and international market exposure.
• Provident Fund (2.5% Employee + 2.5% Employer contribution).

Office Schedule & Location

• Monday – Friday | 10:00 AM to 7:00 PM (1-hour break)
• Location: Faisalabad (On-site only)

If you want, I can also:

• Make it more corporate or more startup-style
• Shorten it for LinkedIn / Indeed
• Adjust wording for international hiring standards