Digital Marketing Specialist

The Digital Marketing Specialist supports the Director of Marketing by managing and optimizing digital marketing initiatives that drive leasing performance across a multifamily real estate portfolio. This role focuses on paid media strategy, SEO oversight, campaign performance analysis, and website optimization to maximize ROI and brand visibility.

Key Responsibilities

• Manage and optimize Google Ads and Meta advertising campaigns across multiple properties

• Oversee SEO strategy in partnership with external vendors, including on-page optimization and landing pages

• Analyze campaign performance and prepare quarterly ROI and performance reports

• Maintain community website content, design standards, and compliance with Fair Housing and accessibility guidelines

• Conduct periodic audits of ILS platforms, websites, and paid media channels

• Track and report on EliseAI performance and digital marketing trends

• Support marketing initiatives, workshops, and special projects as needed

Qualifications

• 2–4 years of marketing experience (real estate or multifamily preferred)

• Strong understanding of Google Ads, Meta Business Manager, and digital analytics

• Excellent written, verbal, and presentation skills

• Detail-oriented, organized, and able to manage multiple projects

• Proficient in Microsoft Office; experience with Canva and Adobe Suite preferred

• Google Ads and Meta certifications a plus

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)

Additional Information

• Must be able to work in a fast-paced environment and occasionally lift up to 15 lbs

• Flexible availability, including occasional evenings or weekends, may be required