Digital Marketing Specialist

About the Role:

We are seeking a skilled Digital Marketing Specialist to develop and execute data-driven marketing strategies within the fast-paced technology sector. Leveraging 5+ years of experience, you will be responsible for driving digital campaigns, generating qualified leads, and enhancing our brand's digital footprint across IT, software, and digital transformation markets. The ideal candidate will possess a strong blend of digital marketing expertise and technical acumen to effectively communicate complex solutions.

Key Responsibilities:

• Develop, implement, and optimize integrated digital marketing strategies encompassing SEO/SEM, paid advertising, email marketing, and marketing automation.
• Create and manage high-conversion marketing content—including case studies, website copy, and digital collateral—tailored to technical audiences.
• Conduct market and competitor analysis within the technology landscape to identify trends and opportunities.
• Plan, execute, and report on performance-driven digital campaigns (Google Ads, LinkedIn, Meta) aimed at lead generation and revenue growth.
• Manage and segment email marketing initiatives using platforms like HubSpot or Mailchimp to nurture prospects and customers.
• Stay ahead of technology trends (AI, Cloud, Cybersecurity) and integrate relevant insights into digital marketing plans.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Digital Media, Business, or a related field. A background in IT, Computer Science, or Engineering is a strong plus.
• 5+ years of proven experience in digital marketing, preferably within the technology/IT/software industry.
• Hands-on expertise with digital marketing platforms (e.g., Google Ads, LinkedIn Campaign Manager, Meta Business Suite, HubSpot, Mailchimp).
• Strong proficiency in SEO/SEM, content marketing, and CRM management.
• Ability to translate technical product details into clear, compelling marketing messages.
• Excellent English communication and presentation skills.
• Analytical mindset with strong project management and organizational abilities.
• Previous experience in mentoring or coordinating team projects is advantageous.

Performance Indicators (KPIs):

• Increase in qualified lead generation and conversion rates from digital campaigns.
• Growth in digital brand engagement, visibility, and audience reach within target sectors.
• Consistent delivery of high-quality, performance-oriented marketing content.
• Positive and measurable ROI from digital marketing initiatives.
• Effective collaboration with technical and sales teams to align strategies.