Digital Marketing Specialist

Key Responsibilities :

• Develop, plan, and execute comprehensive digital marketing strategies to promote mobile applications across global markets.
• Manage and optimize SEO initiatives, including On-page, Off-page, and App Store Optimization (ASO) to improve visibility and rankings.
• Create, curate, and manage engaging content for websites, blogs, email campaigns, and other digital marketing assets.
• Plan and execute social media marketing campaigns across platforms such as Facebook, Instagram, LinkedIn, and YouTube.
• Drive lead generation through LinkedIn marketing strategies, outreach campaigns, and paid promotions.
• Manage YouTube marketing activities, including channel growth, video SEO, performance tracking, and campaign analysis.
• Execute and monitor email marketing campaigns using CRM and marketing automation tools.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business Administration, IT, or a related discipline.
• Must have Minimum 02+ years of hands-on experience in Digital Marketing.
• Strong expertise in SEO, SEM, ASO, SMO, and Social Media Marketing (SMM).
• Practical experience with CRM platforms, marketing automation tools, and analytics tools such as Google Analytics and Google Search Console.
• Proficiency in email marketing tools like Mailchimp, HubSpot, or similar platforms.
• Excellent communication, presentation, and coordination skills.

Job Type: Full-time

Work Location: In person