Digital Marketing Specialist

Job Overview:
We are looking for a results-driven Digital Marketing Specialist with a strong background in social media management and paid marketing. The ideal candidate will be responsible for managing our social media presence, planning and executing paid advertising campaigns, and driving measurable growth across digital channels.

Key Responsibilities:

• Manage and grow social media accounts across platforms such as Facebook, Instagram, LinkedIn, and X (Twitter)
• Create, schedule, and publish engaging content aligned with brand guidelines
• Plan, execute, and optimize paid marketing campaigns (Meta Ads, Google Ads, LinkedIn Ads, etc.)
• Monitor campaign performance and analyze metrics such as reach, engagement, conversions, and ROI
• Develop audience targeting, A/B testing strategies, and budget optimization plans
• Collaborate with design and content teams to produce high-performing creatives
• Stay up to date with digital marketing trends, tools, and platform updates
• Prepare regular performance reports and actionable insights for stakeholders

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field (preferred)
• Minimum 3+ years of hands-on experience in digital marketing
• Proven experience in social media management and paid advertising
• Strong understanding of social media algorithms, analytics, and ad platforms
• Experience with tools such as Meta Business Manager, Google Ads, Analytics, and social media scheduling tools
• Excellent communication, analytical, and time-management skills

Preferred Skills:

• Experience with content strategy and copywriting
• Knowledge of SEO and email marketing is a plus
• Ability to manage multiple campaigns and deadlines simultaneously

Full Time Onsite Monday to Friday
1pm to 10pm
Location: Central Tower 3 Gulberg Lahore

Job Type: Full-time

Work Location: In person