Digital Marketing Specialist

Job Title: Digital Marketing Specialist

We are looking for a results-driven Digital Marketing Specialist to plan, execute, and optimize online marketing campaigns across multiple digital platforms. The role focuses on increasing brand awareness, generating leads, and driving customer engagement through data-driven strategies.

Key Responsibilities

• Plan and execute digital marketing campaigns across Google, social media, and email platforms.
• Manage and optimize social media channels (Facebook, Instagram, LinkedIn, YouTube, etc.).
• Create and manage paid campaigns (Google Ads, Meta Ads, LinkedIn Ads).
• Perform SEO activities including keyword research, on-page and off-page optimization.
• Monitor website traffic using tools like Google Analytics and Search Console.
• Create content strategies for blogs, social media posts, and email marketing.
• Analyze campaign performance and prepare regular reports with insights and recommendations.
• Coordinate with design and content teams for creatives and promotional materials.
• Stay updated with the latest digital marketing trends and tools.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Certification in Digital Marketing (Google, Meta, HubSpot, etc.) is preferred.

Experience

• 1–4 years of experience in Digital Marketing or a related role.
• Freshers with strong practical knowledge may also be considered.

Key Skills & Competencies

• SEO & SEM
• Social Media Marketing
• Google Ads & Meta Ads
• Content Marketing
• Email Marketing
• Google Analytics & Search Console
• Basic knowledge of HTML/CMS (WordPress preferred)
• Strong analytical and communication skills

Preferred Attributes

• Creative thinking with data-driven decision-making.
• Ability to manage multiple campaigns simultaneously.
• Good time management and teamwork skills.
• Results-oriented mindset.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance

Work Location: In person