Digital Marketing Specialist

Litum is a global RTLS company delivering safety and operational visibility solutions for industrial and healthcare organizations. We’re looking for a hands-on Digital Marketing Specialist to own digital marketing operations end-to-end.

What you’ll do

• Manage lead generation across digital channels (paid + organic + email)
• Own lead process end-to-end: capture → scoring → assignment → reporting
• Implement and maintain uniform reporting and coordination of leads and opportunities on Salesforce
• Plan, launch, and optimize campaigns (Google Ads, LinkedIn Ads, retargeting)
• Manage landing pages and conversion improvements on WordPress
• Own SEO execution (keywords, optimization, performance tracking), continuously monitor and improve website for high SEO performance
• Support SEM processes
• Improve visibility in AI-driven search (AI optimization / AI search readiness)
• Ensure tracking, attribution, and tool/data quality across the stack
• Own Litum’s social media channels: content planning, coordination, scheduling, and performance tracking
• Coordinate content production with content marketing and ensure consistency across channels
• Own the Turquality support process by submitting digital platform metrics and proofs

Requirements

• 3+ years of digital marketing experience (B2B Tech/SaaS preferred)
• Strong experience with demand generation and lead management tools and methods
• Hands-on with relevant platforms such as Salesforce, Mailchimp, Wordpress, Google Search Console, Google Analytics, SE Ranking
• Solid SEO/SEM knowledge (keyword research, optimization, reporting)
• Detail-oriented, process-driven, comfortable with metrics and reporting
• Strong English (global communication)