Digital Marketing Specialist

Key Responsibilities

• Campaign Development: Create and manage digital marketing campaigns across social media, email, search engines, and mobile platforms to promote retail products and services.
• Content Creation: Develop engaging content tailored for different platforms to attract and retain customers, including product descriptions, blog posts, and social media updates.
• SEO Optimization: Optimize website content for search engines to improve organic search rankings and drive traffic to the retail website.
• Analytics and Reporting: Utilize analytics tools to monitor campaign performance, analyze user engagement, and adjust strategies based on data-driven insights.
• Brand Management: Manage online brand presence and product campaigns to enhance brand awareness and customer loyalty within the retail sector.
• Market Research: Conduct market research to identify trends, customer preferences, and competitive analysis to inform marketing strategies.
• Collaboration: Work closely with cross-functional teams, including sales, design, and product development, to ensure cohesive marketing efforts that align with business objectives.

Job Type: Full-time

Work Location: In person