Digital Marketing Specialist

Job Title: Digital Marketing Specialist
Experience: 2–3 Years
Job Type: Full-Time (Onsite)
Location: Lahore, Pakistan

Job Summary:
We are seeking a detail-oriented and performance-driven Digital Marketing Specialist with hands-on experience managing large-scale digital campaigns and budgets. The ideal candidate should have strong expertise in audience creation, Meta Business Suite, e-commerce sales campaigns, and campaign optimization across multiple objectives.

Key Responsibilities:

• Plan, set up, manage, and monitor digital ad campaigns across web, mobile, and social platforms.
• Ensure accurate ad trafficking and seamless delivery across all channels.
• Analyze campaign performance (ROAS, CTR, CPM, etc.) and optimize strategies for maximum results.
• Troubleshoot technical issues related to ad delivery and campaign performance.
• Prepare detailed performance reports with actionable insights.
• Collaborate with sales, marketing, creative, and technical teams to achieve campaign goals.
• Ensure compliance with industry standards and data governance policies.

Required Skills & Qualifications:

• 2–3 years of experience in digital advertising or ad operations.
• Strong knowledge of Meta Business Suite, ad servers, and digital advertising technologies.
• Experience managing e-commerce sales campaigns and product catalogs.
• Strong analytical, reporting, and problem-solving skills.
• Excellent attention to detail and time management abilities.
• Effective communication and teamwork skills.

Job Type: Full-time

Pay: Rs70,000.00 - Rs150,000.00 per month

Work Location: In person