Digital Marketing Specialist

Overview
We are seeking a dynamic and results-driven Digital Marketing Specialist to elevate our online presence and drive impactful marketing campaigns. In this role, you will harness the power of digital channels to engage target audiences, optimize content for maximum visibility, and analyze performance metrics to refine strategies. Your expertise will help us expand brand awareness, generate leads, and boost sales through innovative digital marketing initiatives. This paid position offers an exciting opportunity to contribute to a fast-paced environment where creativity meets data-driven decision-making.

Duties

• Develop and execute comprehensive digital marketing strategies across multiple platforms, including social media, search engines, email campaigns, AI ads, and content management systems.
• Utilize SEO tools and perform keyword research to enhance website visibility and organic traffic.
• Manage paid advertising campaigns using Google Ads, Facebook Advertising, and other SEM platforms to maximize ROI.
• Optimize landing pages and content for conversion through A/B testing, performance marketing techniques, and user experience improvements.
• Create compelling content for blogs, social media posts, email newsletters, and other digital channels that resonate with target audiences.
• Use analytics tools such as Google Analytics and marketing automation platforms to monitor campaign performance, generate insights, and adjust tactics accordingly.
• Collaborate with graphic designers using Adobe Creative Suite and Adobe Photoshop to produce engaging visual assets aligned with branding guidelines.
• Maintain and update websites built on WordPress or other content management systems while ensuring SEO best practices are followed.
• Implement HTML, CSS, JavaScript, or SQL as needed for website customization or data analysis tasks related to digital marketing efforts.
• Coordinate social media management across platforms like Facebook, Instagram, LinkedIn, and Twitter to foster community engagement and brand loyalty.
• Conduct competitor analysis and stay current with industry trends in B2B marketing, e-commerce strategies, and emerging digital channels.

Qualifications

• Proven experience in digital marketing with a strong understanding of SEO tools, SEM campaigns, Google Ads (AdWords), Google Analytics, and marketing automation platforms.
• Proficiency in content creation including copywriting for various digital formats and graphic design using Adobe Creative Suite or Photoshop.
• Hands-on experience with WordPress or other content management systems; familiarity with HTML, CSS, JavaScript, and SQL is a plus.
• Demonstrated ability to optimize conversion rates through landing page improvements and performance marketing techniques.
• Knowledge of social media management tools such as Facebook Business Manager or similar platforms for campaign execution and analytics.
• Strong analytical skills with the ability to interpret data from analytics tools to inform strategic decisions.
• Excellent communication skills with the ability to craft compelling messaging tailored to diverse audiences.
• Experience working in B2B marketing environments or e-commerce sectors is desirable but not required. Join us as a Digital Marketing Specialist if you’re passionate about leveraging innovative strategies to make brands stand out online! This role offers an engaging environment where your creativity combines with data-driven insights to deliver measurable results—helping us grow while advancing your career in the vibrant world of digital marketing!

Pay: $65,000.00 - $85,000.00 per year

Work Location: In person