Digital Marketing Specialist

MAFI is seeking a Senior Digital & Marketing Communications Specialist to drive digital marketing performance and support global marketing communications initiatives. The role focuses on executing high-impact digital campaigns, managing B2B communication channels, and leveraging data and AI-driven tools to improve marketing effectiveness and lead generation.

Key Responsibilities

• Plan and execute B2B email marketing campaigns, including segmentation, automation, and performance optimization.
• Monitor and analyze digital performance across website, email, social media, and paid campaigns.
• Manage social media content planning and publishing, primarily on LinkedIn and B2B platforms.
• Develop and distribute the monthly corporate newsletter and support content creation.
• Support global PR initiatives, press releases, and corporate communications.
• Assist in marketing promotion for international exhibitions and events.
• Implement SEO strategies and manage paid media campaigns (Google Ads, LinkedIn Ads).
• Manage and update website content via the CMS, ensuring optimal user experience and conversion.
• Prepare digital performance reports, presentations, and marketing decks for management.
• Coordinate with internal teams and agencies to ensure alignment with marketing objectives.

Required Profile

• 4-5 years of experience in digital marketing or marketing communications.
• Strong experience with email marketing, paid media, SEO, and digital analytics.
• Proven ability to manage data-driven digital campaigns with measurable results.
• Experience using AI-powered marketing tools for optimization and reporting.
• Strong analytical mindset and understanding of digital marketing funnels and conversion optimization.

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or related field.
• Strong writing and communication skills in English and Arabic (French is a plus).
• Experience in B2B marketing, global events, PR, or export/FMCG sectors is preferred.
• Familiarity with tools such as LinkedIn, WordPress, Mailchimp, and analytics platforms.

Key Expectation

The role is expected to drive digital performance, execute campaigns efficiently, and leverage AI as a core growth engine to strengthen MAFI’s global brand presence.