Marketing Specialist

JOB DETAILS

Job Title: Marketing Specialist

Scope: Marketing, Brand Management, and Lead Generation

Reporting Line: Marketing & CRM Manager

Job Location: Head Office (New Cairo)

Responsibilities

• Assist in planning and implementing marketing strategies and initiatives to enhance brand visibility and generate leads for industrial development projects.
• Develop and manage marketing materials including brochures, sales collateral, social media content, and website updates.
• Support the management of the marketing budget, vendor coordination, and production of ATL, BTL, and event-related materials.
• Create, edit, and proofread content for social media, website, newsletters, and press releases, ensuring consistency with brand guidelines.
• Coordinate website updates, ensuring content remains accurate, relevant, and up to date.
• Monitor and evaluate marketing campaign performance, analyzing data to improve effectiveness and maximize ROI.
• Prepare reports on marketing activities and campaign performance to support decision-making.
• Conduct market research on customer trends, competitors, and target audiences to support marketing strategies.
• Identify effective marketing channels and collaborate with creative teams to deliver impactful campaigns.
• Coordinate with internal teams (Sales, Business Development, and Projects) to ensure alignment of marketing efforts.
• Liaise with external vendors and creative teams to ensure high-quality and timely delivery of marketing materials.
• Maintain marketing assets and resource library for internal stakeholders.

Qualifications

• Education: Bachelor’s degree in Business Administration (Marketing) or relevant field
• Experience: 1–3 years of experience in marketing or a related field
• Skills: Content creation, campaign management, market research, data analysis, vendor coordination, and communication skills
• Technical Skills: Microsoft Office, Microsoft Power BI is a plus
• Languages: Excellent English proficiency; additional languages are an advantage