Digital Marketing Specialist

Job Overview

We are seeking a skilled and results-driven Digital Marketing Specialist to manage and execute comprehensive digital marketing strategies. The ideal candidate will be responsible for improving search rankings, generating international leads, and achieving sales targets through effective digital campaigns.

Key Responsibilities

SEO (Search Engine Optimization)

• Conduct keyword research and competitor analysis
• Optimize on-page elements (meta tags, content, internal linking)
• Perform technical SEO audits and resolve issues (site errors, speed, mobile optimization)
• Implement schema markup and structured data
• Build high-quality backlinks through outreach and guest posting
• Optimize content for AI-based search platforms

Google Ads (PPC)

• Plan, set up, and manage Google Ads campaigns
• Develop keyword targeting and bidding strategies
• Create and test ad copies (A/B testing)
• Monitor and optimize performance (CTR, CPC, conversions, ROI)
• Set up and manage conversion tracking

Social Media Management

• Manage LinkedIn, Facebook, and Instagram accounts
• Plan and schedule content
• Design creative posts and campaign visuals
• Engage with audience and respond to queries
• Manage paid social campaigns (if required)

Lead Generation & Sales

• Generate high-quality international leads through digital channels
• Develop and execute strategies to convert leads into customers
• Work towards achieving monthly and quarterly sales targets
• Coordinate with sales team to ensure lead quality and conversion
• Track and report lead generation and sales performance

Local SEO

• Optimize and manage Google Business Profile
• Improve local rankings through targeted strategies
• Handle reviews and online reputation

Email Marketing

• Create email templates and campaigns
• Segment audience and manage email lists
• Track performance (open rate, CTR, conversions)

Requirements

• Proven experience in SEO, PPC, and social media marketing
• Strong knowledge of Google Ads, Google Analytics, and SEO tools
• Experience in international lead generation and sales-driven marketing
• Understanding of technical SEO and ranking factors
• Strong analytical and communication skills

Preferred Skills

• Experience with AI SEO tools
• Basic knowledge of CMS and website optimization
• Design skills (Canva, Adobe, etc.)

Minimum 3 to 5 Years Experience Required

Pay: Rs60,000.00 - Rs70,000.00 per month

Work Location: In person