Digital Marketing Specialist

Job Summary
HTX Adventure Park is looking for an experienced Digital Marketing Specialist who can help grow bookings through Google Ads, Meta/Facebook Ads, Instagram Ads, TikTok Ads, and local search marketing.

This is NOT an entry level social media job posting. We are looking for someone who understands paid advertising, lead generation, conversion tracking, campaign optimization, and how to turn ad spend into real bookings.

The main focus of this role will be managing and improving our paid advertising campaign, especially Google Ads and social media ads. Experience with websites, SEO, landing pages, Google Analytics, or booking platforms is a strong plus.

Responsibilities:

• Manage and Optimize Google Ads campaigns
• Manage Meta/Facebook and Instagram Ad campaigns
• Help Create and test TikTok ad campaigns
• Build campaigns focused on booking, calls, leads, and website traffic
• Monitor cost per lead, cost per booking, click through rate, conversion rate, and return on ad spend
• Test different ad creatives, headlines, audiences, keywords, and offers
• Review competitor ads and help create better- preforming campaigns
• Improve campaign structure, keywords, negative keywords, bidding strategies, and budgets
• Track results using Google Ads, Meta Ads Manager, Google Analytics, and other reporting tools
• Help troubleshoot conversion tracking and attribution issues
• Work with our team to create content ideas for Ads, Reels, static image ads, and promotional campaigns

Website experience is a plus, including landing pages, SEO, website edits, or booking flow improvements.

Required Experience:

• Google Ads
• Meta/Facebook Ads
• Instagram paid ads
• Campaign optimization
• Keyword research
• Ad Copywriting
• Audience Targeting
• Budget Management
• Conversion Tracking
• Performance reporting

We want someone who is hands on, experienced, and confident running paid ad campaigns.

Please do not apply if your only experience is posting on social media, making basic graphics, or boosting post without understanding campaign strategy.

Schedule:

Flexible schedule available but must be responsive and able to monitor campaigns regularly.

Work Location:

Houston/Crosby area preferred. Remote may be considered for the right experienced candidate.

Pay: $25.00 - $30.00 per hour

Work Location: In person