Digital Marketing Specialist

We at the Saudi Intellectual Property Company are looking for a creative and innovative digital marketing specialist who has the ability to build effective marketing strategies, and a deep understanding of the requirements and trends of the Saudi market.

Main Responsibilities:

• Integrated campaign management: Planning and implementing advertising campaigns from setting goals to managing budgets and reporting.
• Managing social media channels: Full supervision of content (planning, scheduling, direct interaction with the audience) and following up communication channels effectively.
• Marketing content industry: Writing specialized content that includes (articles, platform posts, Landing Pages, and email campaigns).
• Analysis and monitoring: Follow-up of performance indicators (KPIs), analyze data and extract reports, and make practical recommendations to improve results.
• Research and Development: Monitoring market trends, monitoring competitors, and suggesting innovative marketing ideas and opportunities.

Required Qualifications and Skills:

Experience: Excellent experience in digital marketing, preferably those with a background in working with B2B companies.

Market understanding: full awareness of Saudi culture and local audience trends.

Technical tools:

• Proficiency in the Microsoft 365 package (Outlook, Teams, Excel, etc.).
• Professionally enable Google Tools (GA4, GTM, Google Ads).
• Experience in email platforms (Mailchimp, Brevo or similar.
• Ability to handle content scheduling tools and customer management (CRM) systems.
• Strong knowledge of the basics of search engine optimization (SEO).

Personal traits:

• Effective communication skills and high persuasion ability.
• Accuracy of observation and great attention to detail.
• An analytical mindset capable of solving problems and criticizing performance for the purpose of development.

Job Type: Full-time

Work Location: In person