Digital Marketing Specialist

Key Responsibilities

• Plan and execute digital marketing campaigns across social media, email, SEO, SEM, and display advertising channels.
• Manage and optimize company social media platforms and digital presence.
• Create engaging content for websites, social media, newsletters, and marketing campaigns.
• Monitor campaign performance and provide regular reports with insights and recommendations.
• Conduct keyword research and implement SEO best practices to improve website ranking and traffic.
• Manage paid advertising campaigns such as Google Ads and social media ads.
• Coordinate with designers, content creators, and external agencies when needed.
• Analyze market trends, competitor activities, and customer behavior to identify growth opportunities.
• Maintain and update website content to ensure accuracy and alignment with branding.
• Track KPIs including traffic, conversion rates, engagement, and ROI.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 2–5 years of experience in digital marketing or related role.
• Strong understanding of digital marketing tools and platforms.
• Experience with Google Analytics, Google Ads, LinkedIn & X Ads Manager, SEO tools, and email marketing platforms.
• Excellent communication and content writing skills in English and/or Arabic.
• Creative thinking with strong analytical and problem-solving skills.
• Ability to manage multiple projects and meet deadlines.

Preferred Skills

• Knowledge of graphic design tools such as Adobe Creative Suite or Canva.
• Experience in video marketing and content creation.
• Familiarity with CRM systems and marketing automation tools.
• Understanding of branding and customer journey strategies.