Digital Marketing Specialist

We are seeking an experienced Digital Marketing Specialist with over 4 years of hands-on experience in SEO, online marketing, and paid advertising campaigns. The ideal candidate is data-driven, creative, and capable of managing end-to-end digital marketing strategies to drive traffic, engagement, and conversions.

Responsibilities

• Develop and execute comprehensive digital marketing strategies across multiple channels
• Manage and optimize SEO (on-page, off-page, and technical SEO) to improve organic rankings
• Conduct keyword research, competitor analysis, and performance tracking
• Plan, execute, and monitor paid advertising campaigns (Google Ads, social media ads, display ads)
• Analyze campaign performance using tools like Google Analytics and provide actionable insights
• Create and optimize landing pages to improve conversion rates
• Manage content marketing initiatives including blogs, email campaigns, and social media
• Collaborate with design and content teams to produce engaging marketing materials
• Stay up to date with the latest trends in digital marketing, SEO, and advertising platforms

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• 4+ years of experience in digital marketing
• Strong expertise in SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Proven experience running and optimizing paid campaigns (Google Ads, Meta Ads, etc.)
• Solid understanding of PPC, CPC, CPA, and ROI metrics
• Experience with analytics tools such as Google Analytics
• Excellent communication and project management abilities

Pay: Rs80,000.00 - Rs100,000.00 per month

Work Location: In person